In what can only be a natural progression after the summer of White Claw, a hard-seltzer festival dubbed Seltzer Land is coming to Brooklyn. The one-day-only festival is scheduled to land in Greenpoint on May 16, at the Brooklyn Expo Center, according to the Wall Street Journal.
The WSJ report noted that Fizz Fight, a Denver-based hard seltzer festival, is also looking at expanding to new markets, including New York. Hard seltzer sales have skyrocketed in the last few years and some industry analysts expect the market to be valued at $2.
In other news
— New York City launched a new campaign called “Show Some Love to Chinatown” to help generate support for Chinatown establishments after local restaurants and other businesses have reported slowing sales amid widespread panic over the new coronavirus.
— Restaurant app Seated, which credits users with reward dollars to spend at various brands if they place restaurant reservations through the app, is also running a promotion to support local Chinese restaurants. Diners currently get an extra 5 percent in rewards credit when they book seats at participating Chinese restaurants on the app.
— Turnstyle, the underground food hall inside the Columbus Circle subway station, just launched a mash-up series featuring collaborations between its vendors.
The first mash-up includes Pizza Dumplings (from Lisa’s Dumplings and Champion Pizza) and the Drunken Panda (an alcoholic bubble tea from Panda Bubble Tea and Merchant’s Gate). The menu runs until February 21.
— The hit-making team behind wine bar Ruffian and Mediterranean restaurant and bar Kindred are now heading up the kitchen at Black Emperor, a casual East Village bar. Expect classic dive bar menu items with Southeast Asian twists, like Thai curry tater tots with Massaman gravy, and umami croquettes.
m. to 5 p.
— 5-A all the way:
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